Koverup modernised the insurance discovery experience for one of Europe's largest insurance aggregators. By rebuilding the policy comparison engine from the ground up with AI-driven recommendations and a frictionless UX, we lifted conversion rates by 35%, slashed bounce rates in half, and earned a 92% trust score in independent user research.
The existing policy comparison platform was built on legacy infrastructure, resulting in slow load times, a confusing user journey, and a high drop-off rate. Users struggled to compare policies meaningfully and lacked trust signals during the sign-up flow. The business was losing significant conversion revenue due to a poor digital experience.
CGS rebuilt the policy comparison engine from the ground up, introducing AI-driven recommendations, a streamlined comparison UI, and trust-building elements across the funnel — resulting in measurable gains in conversion and user confidence.
Audited existing platform and identified key conversion drop-off points.
Redesigned comparison UI with trust signals and streamlined user flows.
Built microservices comparison engine with AI recommendation layer.
A/B tested new flows and rolled out progressively to full user base.
We audited the existing platform end-to-end before rebuilding. The new comparison engine was built on a microservices architecture enabling real-time quote fetching from multiple insurers. AI recommendation logic was trained on anonymised policy selection data. Trust signals — verified badges, user reviews, security indicators — were embedded throughout the funnel. Load time dropped from 4.2s to under 1s on mobile.
Conversion rates increased by 35% and bounce rates were cut in half within 60 days of launch. The platform earned a 92% trust score in independent user research. Page load time dropped from 4.2s to under 1s on mobile, directly contributing to the uplift in sign-up completion.
Product screens and interface design highlighting the clean, data-focused mobile experience.
Web platform redesign with AI-driven policy recommendations, streamlined comparison UI, and trust-building elements across the entire user funnel — from discovery to sign-up.
Tools and technologies powering this solution
KOVERUP's redesign doubled our sign-up rates in 60 days. The AI recommendations are remarkably accurate and users trust them.
CGS TechLabWhether you need a technology audit, a complete platform rebuild, or a strategic AI roadmap — our team is ready to help. Let's talk.